This is the age of integrated media consumption. In order to be relevant and effective a brand has to be present in different media at all times. We offer well thought of integrated creative and media solutions to help our clients achieve their objectives in the most economical and effective way.
The brand building journey begins with account planning. Our account planners keep a close watch on the market dynamics and trends to get better insights into consumer behaviour and come out with an appropriate and relevant solution. A creative and long-lasting relationship between the agency and the client is the end result of all our planning and servicing endeavours that produces quantifiable results.
Our creative department comes into play once the market insights are in place and polished. The studio is our playground, where the creative field is set and players equipped with market insights and imagination take their position. Creative juices start flowing and ideas come out of the box. Art people start playing with colours and writers begin conversation with the brands and the consumers. Photographers start capturing the unseen and visualizers embark on a fantasy trip. In simple words, our creative department sows the seeds of creativity in different renditions for a brand to blossom and win in the market.
Once the creative idea takes the shape of an advertisement, TVC, radio jingle or a digital form, our media planners take charge to give the maximum exposure to the creative at the minimum expenditure. At times, we even create ads inspired by the media itself. All this because we very well know, that a mismatch between the creative and the media may ruin a campaign and waste money. In a nutshell, a wrongly placed advertisement, however creative it may be, will not create the desired buzz, if the media used is not relevant.
Media analysis, cordial relations with media houses, better negotiations and bulk media buying are some of the tools, we use to assure maximum media reach at minimum cost to all our clients.
Print media has always been one of our strongholds. Bulk media buying. Better advertisement placement. Covering all publications. All over India and abroad. In other words, we excel in delivering value for money print media solutions for generating desired results.
Wider reach and greater impact. We know the beauty and capabilities of today’s electronic media. We offer cost effective and high visibility bulk packages for ad spots on popular television and FM radio channels. Not only this, some of the best production houses on our panel ensure professional execution of your commercials.
Today the world is connected and conversing through various social media platforms. It has become imperative for brands to have a social/digital media presence and strategy. Consumer engagement through social media has become an indispensible part of the overall brand campaign. To give your brand the social media edge, our social media experts take care of: Social media advertising. Twitter/Facebook/Youtube management. Interactive web design/development. SMO, SEO and search marketing. Media buying and e-commerce solutions. Google Adwords/Web banner ads. And more.
We understand the importance of market research and analysis in the success of a brand or a campaign. To ensure the long term success of your brand, our market research experts take care of every aspect of it, like: Market trends analysis. Market segmentation. Brand launch strategy. Market entry strategy. Competitor analysis. Conducting polls and analyzing results. And more.
We very well know the significance of supporting dialogue through media and public relations in the overall advertising impact. Good public relations have emerged as a highly effective tool of communication and our cordial relations with media companies make sure our clients enjoy an edge over competition. Our PR wing takes care of corporate image, brand building and media relations for various clients through press conferences, advertorials, write-ups, etc.
Events, exhibitions and activations bring the brands closer to consumers, helping them experience the product or service through entertainment, seminars, trade shows, product demonstrations, sports, etc. Our in-house team of professionals are highly experienced in planning, managing and executing events, exhibitions and activations successfully across India. Most of our clients also support us as sponsors in our successful events. Not only successful execution, we are also fully capable of handling any crisis strategically, leading to success at the end.
Considering their economy and effectiveness, BTL promotions are gaining popularity every single passing day. We take care of various below the line sales promotion activities are like Mall, School, Corporate, Modern Trade, RWA, College & Universities, Rural Activations, price promotions, gift coupons, contests, refunds, loyalty incentives, direct mailers, etc. Shopping habits of consumers are changing and buying decisions are being influenced by point-of-sale displays in retail outlets, making BTL an integral part of all brand campaigns.
OOH is the best media to reinforce the brand message by targeting an audience geographically. Unlike radio and TV, OOH media is not susceptible to channel surfing. OOH media can extend the life of a campaign by disseminating the campaign message 24 hours a day, 7 days a week to targeted areas. We conceptualize and execute innovative and conventional OOH campaigns through hoardings, kiosks, bus panels, shelters, banners, wall paintings, etc. at prominent locations across India.
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